Why Relying on Storm Funding Alone Is a Risky Bet: The Future of Roofing Lies in a Dual Funding Model

For years, roofing companies have relied on storm funding to drive business. But as the industry shifts, so do customer needs, insurance policies, and market expectations. The storm-reliant model is showing its cracks—and many roofers are feeling the strain. Having watched the industry closely, I anticipated these changes back in 2017 when I first saw […]
The Top 10 Mistakes Roofers Make in Their Sales Process—and How to Avoid Them

In roofing, the sales process is where many potential deals are won or lost. Even the most skilled roofers often fall short due to common mistakes that can turn interested homeowners away. Here’s a look at the top 10 sales mistakes roofers make and practical strategies to avoid them, ultimately improving close rates, building stronger […]