The Most Important Step Roofers Aren’t Taking to Protect Customer Service During Production

Roofers often pour energy into perfecting sales and marketing but miss a key phase in the customer experience: production. Quality workmanship is vital, but so is managing expectations and ensuring that clients feel supported and informed throughout the process. Without structured processes for handling production details, a project can easily turn into a source of […]
Why Having Salespeople Handle Collections is the Number One Dumbest Move in the Roofing Industry

It’s a common setup: roofing companies ask their salespeople to juggle multiple roles, from canvassing and selling to managing collections. But here’s the hard truth—having your sales team handle collections is one of the worst decisions a roofing business can make. It’s a recipe for lost revenue, lower morale, and a ticking compliance bomb. Here’s […]
