Success is not an accident; it is a result of deliberate actions and decisions. One of the critical determinants of success is the company we keep. We are influenced by the people we surround ourselves with, and their impact can either lift us up or bring us down. This is the law of attraction, and it is a principle that successful people have used for centuries to achieve their goals. In this article, we will explore the law of attraction and how to surround yourself with the right people for success.

The Law of Attraction: What Is It?

The law of attraction is the principle that our thoughts and emotions influence our reality. What we focus on, we attract into our lives. This law is based on the idea that the universe is made up of energy, and we are all connected. Therefore, our thoughts and emotions emit vibrations that attract similar vibrations. This is why it is important to have a positive mindset and focus on what we want rather than what we don’t want.

The law of attraction is not a new concept; it has been around for centuries. As the great philosopher, Marcus Aurelius said, “Our life is what our thoughts make it.” This principle has been used by successful people throughout history, including Napoleon Hill, Andrew Carnegie, and Steve Jobs. They all recognized the importance of surrounding themselves with the right people to achieve success.

The Power of Association

We are the average of the five people we spend the most time with. This is a principle that has been proven time and time again. Our friends and family members influence our thoughts, beliefs, and behaviors. If we surround ourselves with negative people who complain and blame others for their problems, we will start to adopt those same attitudes. On the other hand, if we surround ourselves with positive, successful people, we will start to adopt those same attitudes.

As the famous motivational speaker, Jim Rohn said, “You are the average of the five people you spend the most time with.” This means that if you want to be successful, you need to surround yourself with successful people. This is not to say that you should ditch your old friends and only hang out with successful people. Instead, you should make a conscious effort to seek out people who inspire you and help you grow.

Types of People to Surround Yourself With

To surround yourself with the right people for success, you need to be intentional about who you spend your time with. Here are some types of people to consider:

1. Mentors: Find someone who has achieved the level of success you aspire to and learn from them. They can offer guidance, advice, and support.
2. Positive Thinkers: Spend time with people who have a positive mindset and see the world as a place of opportunity. They will help you stay motivated and focused on your goals.
3. Innovators: Surround yourself with people who are creative and innovative. They will help you think outside the box and come up with new ideas.
4. Networkers: Connect with people who have a wide network of contacts. They can introduce you to new people and help you expand your own network.
5. Go-Getters: Spend time with people who take action and get things done. They will inspire you to take action and push through challenges.

Quotes from Famous Figures

To illustrate the importance of surrounding yourself with the right people, here are some quotes from famous figures:

1. “Surround yourself with only people who are going to lift you higher.” – Oprah Winfrey
2. “You are the average of the five people you spend the most time with.” – Jim Rohn
3. “If you want to go fast, go alone. If you want to go far, go together.” – African Proverb
4. “Surround yourself with the dreamers and the doers, the believers and thinkers, but most of all, surround yourself with those who see greatness within you, even when you don’t see it yourself.” – Edmund Lee
5. “The people you surround yourself with influence your behaviors, so choose friends who have healthy habits.” – Dan Buettner

Conclusion

In conclusion, the law of attraction is a powerful principle that can help you achieve success in all areas of your life. Surrounding yourself with the right people is a critical aspect of this principle. By intentionally seeking out mentors, positive thinkers, innovators, networkers, and go-getters, you can create a supportive environment that will help you achieve your goals.

As Robert Greene wrote in “The 48 Laws of Power,” “Associate with the happy and the prosperous; they will teach you their ways.” So, take a close look at the people you surround yourself with and evaluate whether they are helping you or holding you back. Remember, you have the power to choose the company you keep, and by doing so, you can create a life of success and fulfillment.

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1. Create a Killer USP: Differentiate or Die

“Your Unique Selling Proposition is more than a message—it’s a weapon in a crowded battlefield.”

Do you ever feel like your customers just don’t get excited about your product?  It’s roofing… not very sexy to most. When I was growing my company, it became clear that having a strong USP (Unique Selling Proposition) was critical. We focused on a key selling point: beautifying their neighborhood and giving them the tools to redesign their dream home from the outside in. We wove that into every conversation, email, and pitch we made. As soon as we integrated it into our booking and nurturing campaigns, we saw a massive uptick in conversions. It wasn’t about having a fancy tagline—it was about telling people exactly why they should choose us over every other roofer in town.

Why it’s Profitable: A clear USP hooks potential customers and moves them down the funnel faster, leading to quicker closes and higher-quality leads.

My solutions:

• For general information, check out the content in the 8-Figure Checklist Landing Page and 10 Departmental Design Roadmaps under the Branding/Marketing and Lead Generation Sections. or 
• For a more involved and custom solution, BOOK A FREE CALL WITH CHRIS to discuss how to come up with your own USP. Bonus: Ask about our canvassing training which shows how to use your USP to get much better results at the door.

2. Diversify Lead Sources: Never Rely on Just One

“If you’re fishing with one line, you’re catching only what swims past you. Cast multiple lines – or even better – a net.”

Do you worry about seasonality, lack of storms, and inconsistent lead generation? Early on, I relied heavily on one or two lead sources, but when they slowed down, so did business. I knew we needed more stability, so we expanded into digital marketing, canvassing, direct mail, and referrals—all feeding into one CRM. This move gave us a steady stream of leads, no matter what was happening in the market.

Why it’s Profitable: Multiple lead sources provide a safety net during slow periods and keep your pipeline full year-round.

My solutions: 

• For general information, check out the content in the 8-Figure Checklist Landing Page and 10 Departmental Design Roadmaps under the Branding/Marketing and Lead Generation Sections. or
• For a more involved and custom solution, BOOK A FREE CALL WITH CHRIS TO DISCUSS some of his recommended Lead Vendors

3.  Automate Lead Follow-Up: Don’t Let Them Slip Through the Cracks

We lost leads early on by failing to follow up consistently. Once we implemented automated follow-up systems, everything changed. Emails, texts, and even pre-recorded voicemails would be sent out automatically, keeping us top of mind for clients who were on the fence. In one month, we saw a 30% boost in closed deals just by ensuring every lead received multiple touchpoints without us lifting a finger.

Why it’s Profitable: Automation lets you stay in contact with leads effortlessly, improving conversion rates and closing deals that would otherwise slip through the cracks.

My solutions:

• For general information, check out the content in the 8-Figure Checklist Landing Page and 10 Departmental Design Roadmaps under the Branding/Marketing and Lead Generation Sections. or
• For a more involved and custom solution, BOOK A FREE CALL WITH CHRIS to discuss building out custom follow up flows with automated text, email, voicemails, calls, mailers, etc.

4. Implement Nurturing Campaigns: The Secret Weapon

“Trust isn’t built in one call. Nurture them until they’re ready to close.”

Not every lead is ready to buy right away, and we realized that nurturing campaigns were essential for converting those slower-moving prospects. Automated emails, texts, get customers excited to meet with you instead of dreading it. This helps increase show rate, reduce one-leg appointments, and increase close rates. Our goal is to have the customer ready to buy FROM YOU before you step on their property.

Why it’s Profitable: Nurturing builds long-term trust with leads, converting them into customers when they’re ready to make a buying decision.

My solutions: 

• For general information, check out the content in the 8-Figure Checklist Landing Page and 10 Departmental Design Roadmaps under the Dispatching/Nurturing sections.
• For a more involved and custom solution, BOOK A FREE CALL WITH CHRIS to discuss building out custom follow up flows with automated text, email, voicemails, calls, mailers, etc. 

5. Use Dual Funding in a One-Call Close: Get Them to Say “Yes” on the Spot

“The best deal is the one closed today. Don’t give them time to hesitate.”

In roofing, the faster you close, the less likely the customer is to shop around. By offering dual funding options—giving homeowners access to more financing AND insurance funds—we started closing more deals in one call with a much higher average job size. This simple strategy helped us lock down larger projects since homeowners had more flexibility to choose upgrades. It eliminated the “let me think about it” response and kept our sales process moving.

Why it’s Profitable: More financing options mean bigger jobs, and the one-call close saves you from spending hours following up on indecisive customers.

My solutions: 

• For general information, check out the content in the 8-Figure Checklist Landing Page and 10 Departmental Design Roadmaps under the Sales section. Or
• For a more involved and custom solution, BOOK A FREE CALL WITH CHRIS to discuss our templated or custom solutions for building this into your sales presentation.

6. Control Your Territories: Dominate Locally

“He who owns the territory, owns the business. Don’t just compete—dominate.”

We developed a territory-based sales model that allowed our reps to focus on building deep relationships in specific areas. By concentrating our efforts in certain neighborhoods, we became the go-to roofing company for those communities. It created momentum, and soon enough, word spread like wildfire. We owned our territories because we controlled them with hyper-local strategies.

Why it’s Profitable: Owning a specific territory reduces travel time, builds local trust, and increases efficiency—leading to more completed jobs and higher margins.

My solutions: 

• For general information, check out the content in the 8-Figure Checklist Landing Page and 10 Departmental Design Roadmaps under the Sales section. Or
• For a more involved and custom solution, BOOK A FREE CALL WITH CHRIS to discuss our model and recommended technologies for managing territories.

7. Preconstruction Calls: Set the Tone Early

“Clarity is the foundation of trust. When you set expectations, you eliminate future conflict.”

Tired of homeowners complaining about random little stuff on the day of install? Or maybe worse, the day after? One of the first things we implemented was a mandatory preconstruction call for every project. This simple step set clear expectations for the homeowner and avoided costly miscommunications. Not only did it reduce headaches during the project, but it also gave clients peace of mind. Homeowners loved knowing exactly what to expect, and it dramatically cut down on delays and last-minute changes.

Why it’s Profitable: By reducing misunderstandings and setting the stage for a smooth project, you minimize delays and rework—boosting your margins and speeding up completion times.

My solutions: 

• For general information, check out the content in the 8-Figure Checklist Landing Page and 10 Departmental Design Roadmaps under the Sales section. Or 
• For a more involved and custom solution, BOOK A FREE CALL WITH CHRIS to discuss our model and recommended technologies for managing territories.

8.  Post-Install Walkthroughs: Seal the Deal

“End on a high note, and they’ll remember you for it.”

Ever heard this one? “I’ll pay when the job is done. You didn’t do (fill in the blank) right? That can go on for months with some homeowners who will either legitimately or illegitimately withhold payment until they are satisfied. Never wrap up a job without doing a post-install walkthrough. During the walkthrough, our QC reps personally check in with the homeowner to make sure they were satisfied. This not only showed them we cared, but it also prevented future issues and callbacks. More importantly, homeowners who felt good about the final result were much more likely to refer us to their neighbors and friends.

Why it’s Profitable: Happy customers mean fewer callbacks and more referrals, translating directly to more business with minimal marketing costs.

My solutions: 

• For general information, check out the content in the 8-Figure Checklist Landing Page and 10 Departmental Design Roadmaps under the Sales section. Or
• For a more involved and custom solution, BOOK A FREE CALL WITH CHRIS to discuss our model and recommended technologies for managing territories.

9. Stop Letting Sales Reps Handle Collections: Keep It Professional and Impersonal

“Salespeople are hunters, not debt collectors. Let them focus on the hunt.”

Still got reps driving around chasing down checks and calling you asking for help with collection conversations? Maybe it’s because that’s not what they are trained on and it’s not their skillset… One of the mistakes I see often is letting sales reps handle collections. It’s a waste of their time and opens the door for customers to negotiate payments. Once we automated collections and separated it from the sales process, payments started coming in faster. Reps weren’t distracted by chasing down checks—they were focused on closing new business.

Why it’s Profitable: Faster payments, less negotiation, and more time spent selling all lead to increased cash flow and revenue growth.

My solutions: 

• For general information, check out the content in the 8-Figure Checklist Landing Page and 10 Departmental Design Roadmaps under the Sales section. Or 
• For a more involved and custom solution, BOOK A FREE CALL WITH CHRIS to discuss our model and recommended technologies for managing territories.

10. Outsource Admin to a VA Specialist: Free Up Your Sales Reps

“Your time is money, and admin work burns both.”

One of the biggest game-changers was outsourcing admin tasks to a VA specialist. Our reps and office admin were spending too much time on scheduling, paperwork, and follow-ups instead of selling. By outsourcing these tasks, my sales team could focus solely on closing deals. Productivity shot up, and we started closing more business without hiring additional salespeople. With our vendor partners, we can now run a nearly 10 million dollar roofing company for the salary of one 1-2 administrators.

Why it’s Profitable: Your sales team should be selling, not pushing paper. Outsourcing admin work to a VA lets you maximize sales time and grow revenue faster while protecting your processes and cutting costs by multiples.

My solutions: 

• For general information, check out the content in the 8-Figure Checklist Landing Page and 10 Departmental Design Roadmaps under the Sales section. Or
• For a more involved and custom solution, BOOK A FREE CALL WITH CHRIS to discuss our model and recommended technologies for managing territories.

Final Thoughts: Small Changes, Big Results

“Profit doesn’t come from grand gestures. It’s found in the subtle refinements, the small pivots that most overlook.”

When I implemented these strategies, they took my company from a small player to an industry leader in less time than I expected. Each one of these changes is small but packs a punch. By leveraging these tactics, you’ll streamline your business, scale faster, and see a noticeable jump in profits without overhauling your entire operation. The key is action—start with just one, and let the results speak for themselves.

The post ROOFER: Top 10 Easy Changes For Huge Profit Gains appeared first on Can't Quit Consulting.