Do Automated Sequences Hurt Customer Relationships?

Automation sometimes gets a bad rap for feeling impersonal, but when done right, it can strengthen relationships with your leads. As long as your customer feels you are leading the process, they will trust you to guide them. The moment they need to reach out to you for updates, you’ve dropped the ball and are […]

10 Questions to Ask During Every Inspection

Introduction: Asking the right questions during inspections can uncover hidden issues and help you build trust with your clients. Here are 10 essential questions to include in your inspection process. Body: Conclusion: With these questions, you’ll not only uncover vital details but also position yourself as a trusted advisor. Start incorporating them today and watch […]

How Your Comp Structures is Killing Your Business

Introduction Compensation is a powerful tool in business operations, particularly when it comes to sales teams. Well-crafted compensation structures not only motivate employees but also safeguard the company’s financial health. However, finding the right balance is often difficult—especially in industries like roofing where compensation models are heavily influenced by external factors such as client funding […]

ROAS 101: Understanding Return on Advertising Spend

In the competitive world of digital marketing, measuring success goes beyond tracking website clicks or engagement metrics. At the heart of every successful advertising campaign lies one crucial metric: ROAS—Return on Advertising Spend. This article breaks down the fundamentals of ROAS, its importance, calculation, and strategies to improve it. What is ROAS? Return on Advertising […]

5 Questions to Choose the Right CRM Specialist to Revolutionize Your Roofing Business

The History and Landscape of the Roofing Industry The roofing industry has long been a blue-collar, labor-intensive sector, relying on outdated processes and minimal technology. For much of American history, this approach was sufficient. However, the past decade has seen an influx of private equity funding and cutting-edge technology, leading to an industry-wide transformation. We […]

The Top CRMs for Roofing Companies in 2024: Streamline Your Business and Boost Efficiency

Choosing the right CRM is one of the most critical decisions a roofing company can make. A powerful CRM not only helps manage client relationships but also streamlines project management, automates workflows, and tracks leads—all of which are essential for a smooth, efficient operation. Here’s a breakdown of the top CRMs in the roofing industry, […]

Prepare Your Business for Sale at High Multiples:

Free Up Your Time:

Multiply Revenue & Profit in a Shortened Timeline:

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